Dxp

The 2024 Sitecore Symposium highlighted the growing impact of AI-generated content on the CMS landscape. This article delves into how AI is poised to disrupt traditional content authoring and how it can seamlessly integrate into marketer workflows. From efficiency gains to enhanced personalization, explore the implications of this technology for businesses leveraging Sitecore and other digital experience platforms.

Composable DXPs rely on diverse systems and services to deliver modern digital experiences. This article examines the Backend-for-Frontend (BFF) layer, a middleware solution designed to bridge the gap between headless applications and downstream domain services. It focuses on how a BFF layer, tightly coupled to the presentation layer, simplifies integration, enhances performance, and supports scalable architecture.